Domaining is a global business and there are good brokers based around the world. Australia’s Mike Robertson of DomainGuardians.com is one of the most widely known, highly experienced and well respected brokers in the business. He sums up what you should look for in a broker in one word – a word he considers so important that it bears repeating – “Connections, Connections,Connections!,” Robertson declared. “Two other very important qualities are trust and reputation. Trust that the broker will act in your best interests and verify they have a proven track record of buys/sales by reviewing their industry and domain sales experience (see LinkedIn, forums, etc).”
“You should always engage a broker that matches your needs. On the seller’s broker side, some sellers require a quick liquidation, whilst others have category-defining domains that are aimed at the end-user market; there are brokers that specialize in each of these areas,” Robertson said.”Whilst we have an extensive network of wholesale buyers, Domain Guardians sales brokerage focuses on matching top-shelf domain names with corporate buyers. That process isn’t about speed or volume of inventory; rather it’s about fostering relationships with real buyers and achieving real results.”
Robertson added, “We should also recognize that brokers don’t just sell domains, and often companies/individuals will contract a buyer’s broker to help them acquire their “dream domain.” If you are seeking a buyer’s agent, they should ideally have close ties to the main players in the domain space (sellers), a thorough understanding of domain values, and of course a proven track record, including testimonials.”
“It is important for buyer clients to appreciate that their “dream domain” might be out of reach. In this case, buyers should consider finding a brokerage firm that can help provide creative alternatives. We pride ourselves on delving deeper than just connecting buyers and sellers by providing conceptual naming services, as well as global brand research and protection.”
Robertson talked about something sellers need to consider before they even look for a broker. “Values are very subjective, but when a broker has engaged the best prospects, along with the right decision makers at these companies, amounting to the perfect buyer, the market will provide the liquidity valueof the domain.”
“Maybe Adobe won’t pay as much as a newcomer to the space, but if all the best candidates have been tapped, the seller needs to consider what the market has determined and discuss these options with their broker,realistically. A seller’s broker doesn’t want to sell your domain for less money, but they do want to sell your domain, so if you can’t accept the market determining the value of your domain, you may want to reconsider engaging a broker,” Robertson said.
“Domain Guardians doesn’t take on brokerage for domains that we find to be overpriced or don’t believe the market will find appealing. Why waste your time, our time or the buyers we contact. We gauge the market as best we can but there’s a great deal of unpredictability that sellers need to be aware of. Buyers might not be in the market to purchase at a particular time, might be engaging in another deal, might be closing their operations or might be cash strapped. There are a variety of situations that prevent deals at this level and sellers need to be prepared to act fast. We’ve seen many sales opportunities slip away from sellers who want to wait things out.”
Source: Domain Brokers: How to Choose One and What it Takes to Be a SuccessfulOne
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